Scaler, an Indian tech upskilling start-up, announced today a partnership with The Womb, a famous Brand & Creative consultancy, to develop an effective and distinctive brand position and strengthen Scaler’s leadership in the tech education business.
Scaler will collaborate with the agency to boost the brand’s products through innovative and strong marketing narratives. Scaler just launched a significant campaign for The Womb’s Data Science Product and plans to launch additional similar campaigns in the future year.
“We are thrilled to be working with The Womb to strengthen our position in the edtech ecosystem.” Scaler has been doing some fascinating work, and we have many more product launches planned for the community. “We look forward to developing some incredible and iconic brand campaigns as well as transforming the tech learning business in India and throughout the world with this integrated collaboration,” said Rahul Karthikeyan, Chief Marketing Officer, Scaler and Interviewbit.
“At this point in our evolution, the womb easily aligns with our set of beliefs and brand values, and we are certain that this relationship will help anchor our communication & creative strategy across platforms through clever narrative,” he added.
“Businesses of all sizes and across industries are going digital and depending heavily on technology to succeed,” stated Kawal Shoor, Founding Partner of The Womb. “Software development, data science, and business analytics professionals are in high demand.”
The business and technology industries are constantly changing the professional routes available, which is where a new-age education brand like Scaler has a particular edge. Getting it right early on, like with any new brand or organization, is vital for transformative growth.