The sale of the foremost child care sector specialist marketing firm in the United States is represented by OODIENCE, a mergers and acquisitions intermediary and company sale counsel.
The agency, the identity of which has been concealed for privacy reasons, provides vital “done for you” marketing services to child care facilities. It has enjoyed continuous revenue growth while being cash flow positive and profitable since its inception. With continued growth in the United States and now the United Kingdom and the United Arab Emirates, new product offerings such as an in-house CRM and the launch of recruiting services tailored to the ECE market, and tier-1 partnerships, the company is on track for a projected 10x growth in the next 3.5 years.
The agency is currently looking at proposals for a complete or majority stake acquisition. The early childhood education (ECE), child care, and private pre-school markets continue to see a high degree of M&A activity.
The OODIENCE team is in discussions with potential acquirers across this segment, including private equity firms and industry-leading brands that are operators (childcare center owners), edtech (education-related tech either B2B for the operators or B2C for the parents and kids), and related service providers that can gain a market advantage from this potential acquisition.
Toy subscription service Loverery, which recently raised $100 million and was valued at $800 million, is one of the industry’s acquisitions and investment agreements. Tech alternatives include ProCare, which was purchased for $550 million in 2018, and our client agency’s newly acquired ChildPlus, which has a recently announced rival solution. Family, a UK-based nursery technology firm, recently purchased FirstSteps, and BB Capital-owned KidsKonnect bought ROSA.
